RAM: Rebranding a Truck
The Dodge pickup dates back to 1921. With a Dodge Brother’s 35 horse power engine in a ½ ton pickup it was sold through Dodge Dealers. The Dodge brand has improved its early design to the powerful line of RAM Truck’s that are manufactured by Chrysler Group LLC and sold by RAM Dealers today. The name RAM derived from the ram hood ornament first used in 1933. In 2009 the name was Dodge RAM with the name changed to RAM Truck starting in 2010 until present.
In 2009 the Dodge RAM was fully redesigned. The 2 wheel drive trucks are powered by the 3.7L V6 with a 4 speed transmission. The 4 wheel drive trucks were fitted with a 4.7L V8 and a five speed transmission, reserving the 5.7L HEMI® V8 with a strong 360 HP and 5 speed transmission for the Laramie series. A change from leaf rear springs to a coil spring greatly improved the smoothness of the ride, making it more comfortable on the highway as well as on rough surfaces. The “Rambox” is introduced as an option on the quad cab and crew cab models. The complete package is a dramatic change over its 2008 predecessor.
With the release of the 2010 model the RAM Logo is no longer associated with Dodge. The full size pickup in now coming into its own and is quickly becoming the primary transportation for more and more families. In 2010 RAM recognizing this brought improvements to the suspension, improving the coil springs that were introduced in 2009 improving the overall ride and off-road stabilization. Upgrading the interior with high-quality materials and improving safety by adding other improvements such as front seat side airbags, full side curtain air bags, hill-start assist, and trailer-sway control when towing large loads, four-wheel anti-lock brakes. Also, the addition of a tire pressure monitor along with an integrated brake control system and improved towing mirrors.
2011 brought a few changes to the interior and exterior trim. The truck is now rapidly gaining popularity with the younger generation. It has always been a friend to the hard working construction and farming community. Interior designs are improving each year. Comfort while driving is in high demand and RAM has stepped up to the task. With 4 different trim selections that include 17 inch chrome clad wheels, the improved Uconnect communications system that includes, a popular touchscreen display, a USB port, CD/DVD/MP3 player, Bluetooth, an upgraded audio system with CD/DVD/MP3 player, HD radio, and a 30GB hard drive. Driving a pickup now is a pleasure apart from the older models that bounced with every pot hole in the road.
In 2012 RAM has introduced a new six-speed automatic transmission to complement the strong 5.7L HEMI V8 and Cummings 6.7LTurbo charged Diesel. With 4WD the RAM satisfies the hauling and towing needs of the everyday pickup owner. A small business owner can perform task such as hauling vehicles and lawn services with minimal overhead. The 4 trim packages that were described for the 2011 RAM’s Trucks are still available and improved. Seating in the Crew Cab provides additional leg room making the occupants who are riding in the back seat more comfortable. With additional storage spaces including a large center console and watertight storage compartments under the floor of the crew cab and including the “rambox” available on some bed sizes having tools with you at all times is a great addition.
Today’s 2013 RAM Truck is powered by a variety of larger more powerful fuel efficient engines starting with a stronger 3.6L Pentastar® V6 with 305 horsepower and boosting fuel economy to 17mpg city and 25 mpg on the highway. With two V8 gasoline engines to choose from, the 4.7L FFV® V8 with 310 horsepower and the popular 5.7L V8 HEMI® with 395 horsepower along with the powerful 6.7L Cummings® Turbo Diesel producing 325 horsepower giving the RAM trucks a large selection of engines coupled with a 6 or 8 speed automatic or manual transmission to complement the needs of each model. With gas prices at or near record highs MPG is vital to saving in today’s economy. RAM has improved MPG by building more efficient engines and better transmissions. Redesigned frames made with high-strength steel and lighter weight. An air suspension system that levels the bed when a heavy load is attached, raises the entire truck as much as 4 inches for more ground clearance when needed, and then automatically lowers it at highway speeds to reduce drag along with automatic load-leveling capabilities to improve overall towing and handling performance.
Looking to the very near future, the 2014 Ram Heavy Duty Truck will be able to tow up to 30,000 lbs that’s two tons more than the competition.
A large selection of New and Used RAM Trucks are available for sale at Hoyte Dodge located at 2300 North Highway 75 in Sherman Texas. We may be contacted by calling 866-211-9037 or visit us on the web at hoytedodge for a complete listing of current bargains on New Specials and Used Specials. You can like us on Facebook, pin us on Pinterest, or follow us on Twitter.
Hoyte Said “Sell’em”